Sole DXB

Jul 21

A new addition to the lead-up to Sole DXB included their ‘off-circuit’ innitiative. We wanted to build community and anticipation for the weekend-long event. The On x Sole DXB run included a 5k social run followed by coffee (of course). We also included opportunities to interact with On Middle East with table-cards leading to the weekend schedule and registration page for sessions that we organized at the On booth at Sole. This included:
- Fashion workshop
- Talks
- HIIT and Pilates sessions
- DJ Sets

The theme of the 2023 Sole DXB was ‘50 Years of Hip Hop’