WFP | WORLD FITNESS FINALS

Written By Rebecca Koch

About the World Fitness Project
WFP is a fitness collective supporting professional athletes, community athletics, and working to build an ecosystem of global WFP partners. 

The WFP Inaugural season included competitions in Indianapolis, IN and Mesa, AZ - United States with the World Fitness Finals taking place in Copenhagen, Denmark

Marketing Lead, Contract

I worked to bridge the gap between social media and cohesive storytelling throughout the WFP marketing platforms.

  • Built communication and organization systems to connect brand, media, partnerships, and broadcast teams throughout the season. Pushed for social-first thinking and content development. 

  • Worked directly with Adidas Europe for athlete-centric content throughout competition. 

    • Create Broadcast bundles aligned with partner brand requirements and brand deliverables.

Rebecca Koch
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GYMREAPERS WODAPALOOZA, MIAMI